Established in 2015, Rent My Style Boutique provides a circular fashion economy for women of all ages.

Director, Amy Fritz, accidentally fell into the industry when her love for expensive clothing was chewing up her weekly wage as a 14-year-old girl. Formals and special occasions were omnipresent when she was at school, and she found that many girls wanted to borrow her dresses. She's always had an eye for design, sketching her own clothing and constantly redesigning her family's homes; she was even offered a scholarship at Whitehouse University for Fashion and Interior Design.

Not knowing where it would lead her, six dresses in her bedroom quickly became 100 in her garage, then over a thousand in her boutique in East Keilor. Now with a team of seven, Amy's developed a strong foundation of regular clients who've been using her service since 2015, helping over 40,000 individuals across Australia.

Amy’s mother, Violeta, saw the potential in this business from the get-go and decided to become a sole investor in the brand. She now partners with Amy (mainly behind the scenes), coordinating and managing the business. Being a single mother of two for most of her daughters' lives, she worked endless hours and multiple jobs to make ends meet but has found a passion and love for the business.

Amy and her mother decided to take a leap of faith and expand the business into a double-story storefront alongside her sister Sarah, a highly credited MUA, and Perfect Tan by Carol, Melbourne's leading spray tan specialist.

The business grew so rapidly after COVID-19 that Amy put her studies in Biomedicine and Law on hold while putting all her commitments into Rent My Style Boutique. Amy has now graduated with a degree in Biomedicine but has continued to pursue her love for the business. 

Rent My Style Boutique continues to purchase new stock every week and ensures customers receive high-quality, one-on-one service in-store. The team is now working to expand all over Australia while making it even easier for ladies who wish to hire!